Guerilla Marketing

December 1, 2010

I used to work in the business world, so every once in a while I’ll pick up a business book just to see what the latest strategies and philosophies are. I’m particularly interested in marketing, which is why Guerilla Marketing by Jay Conrad Levinson sounds good. This book is aimed specifically at small business owners that don’t have 7-figure advertising budgets but still want to get their name out there. I haven’t read the book yet, but from reading a few reviews, Levinson goes beyond suggesting passing out promotional crayons with kiddie meals at the local diner or printing up calendars with your logo on it and gives some out-of-the-box ideas. This definitely sounds like a good read, so I’m adding it to my Wish List!

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